Top 5 Essential Social Media Tools for Agencies

Doing Your Best

You want your Social Media Agency to be competitive and always be able to come out on top? In order to do that, unless you count on luck, you MUST be able to sustain your presence in Social Media channels! You MUST always be up-to-date with your audience, trends, content and overall just being able to micromanage every single aspect of your business.

I’m sorry to break it for you, but sometimes just being good at something isn’t enough. Just like a bridge, you need some support. But I have some good news for you as well!

Today I’m going to give you 5 Social Media Tools that WILL do the chores for you. It’s easy as one, two, three… five. 5 essential tools that no agency can live without

1. Buffer: Your Social Media Agency Assistant

Buffer’s ultimate unfair advantage is the simplicity it offers you. It has so much material that has been boiled down to such an extent that even a 9-year old can make it work.

This is a powerful tool that will vastly help you in maintaining your presence. It’s like hiring a butler who’ll simplify and do everything for you.

With Buffer, you can easily schedule a posting or contacting routine. ALL IN ONE DASHBOARD

It might not seem like a big deal at the moment, but it’s a HUGE time-saver and stress-buster. Lets put it that way, say you have 30 minutes to spare, you can write 7 posts in that time, but you don’t want to post them, as it’ll make your profile “floody”. What do you do in this case? You schedule all the posts up in Buffer and just forget about it.

They also offer a Business Plan, that allows multiple people to contribute with Social Media content ideas. You can even invite your CUSTOMERS to add up with content like testimonials, articles, reviews etc.

Buffer is an absolute essential in many businesses worldwide. Their Customer Support team is always quick to respond and help with pleasure.

2. Feedly: Your daily source of Social Media Content Ideas

Feedly can have an immense contribution to any type of business. With this amazing user-friendly tool you can monitor everything that’s going on in your niche in the form of news, articles and other Social Media Content Ideas. You can either get post content from there or just learn new things about your niche.

Say you offer bracelets, when you subscribe to similar industries and businesses, with Feedly you can basically see what’s new with your market and figure a way to make it profitable for you. And just like that you’ll be miles ahead of your competition.

3. BuzzSumo: Your content analyzer

BuzzSumo is one of the most popular Social Media Tools. It offers content analysis, which is a great resource in finding key influencers in your niche market.

Millions of marketers rely on BuzzSumo to reveal the truth about what content works and what sinks without a trace.

This tool has 4 different key components:

4. ManageFlitter: Your Twitter Tool

Yet, another easy-to-use tool that is ManageFlitter. With this you can bend Twitter data to your bidding. It provides a simple follow/unfollow actions, you can search for keywords in people’s bios and you get to be able to read your analytics.

However, the best opportunity it gives you, in my opinion, is the BULK follow/unfollow option. Using this you can segment your followers according to factors such as last tweet, follower count, location and whether they are following you back or not.

5. Hootsuite: Your Social Media Agency Helper

Hootsuite offers post scheduling, content curation, monitoring and analytics. All the essential components to help you create engaging content.

With Hootsuite on Social Media, you can find conversations by keywords, hashtags, locations, all that in multiple languages, just to hear what people are talking about your industry or your brand itself. The tool possesses a very friendly interface that allows you to measure your Social Media Results with ease.

To Wrap It Up

It’s time to get crafty. Now you possess knowledge about all the tools and the time they can send you. Don’t let some routine tasks/chores take up all your time. Investing in Social Media Tools, similar to the ones above, should be viewed as time-investment.

Originally published at on November 20, 2019.




Digital Marketing Specialist, Inbound Marketing certified from Hubspot.

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Manmohan Singh

Manmohan Singh

Digital Marketing Specialist, Inbound Marketing certified from Hubspot.

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